The music video concept you outline in your treatment can be as simple as a visual representation of the song's lyrics or a more abstract idea that captures the song's feeling.Įssentially, it all depends on what the prospect is looking for and what they want to achieve with the music video.įor a carte blanche music video opportunity, I usually look at the song's lyrics or symbolic meaning to discover the message behind the project and try to elevate that in the music video treatment.įor this specific music video project, I was triggered by the song's name, 'Sleeping With The Lights On.'įor me, it symbolized how we live in a time when capturing moments has become more important than experiencing them. The music video treatment also functions as a mood board of all the elements combined to represent the video quality a client can expect from the finished product. How To Make A Music Video Step 2 - The music video treatmentĪfter a music video brief lands on your desk, the next step is pitching your creative ideas to your prospect via a music video treatment (often referred to as a director’s treatment).Ī music video treatment is an image-packed digital pitch document that helps to give your prospect a better understanding of what they will get in exchange for their production budget if they decide to work with you. Still, my music video treatment (more on that in a bit) had to be delivered as soon as possible so the people at Sony could decide who to award the opportunity to. Regarding the content, I had a carte blanche. The music video had to be filmed on a particular date due to the availability of the artists, and the final video had to be released three weeks after the production. ![]() The music video brief for this project was short and concise. ![]() So, I quickly told the content manager I was interested in pitching for one of the songs and asked her to send me the project details. I liked the catchy melody of the track and thought it would be an exciting opportunity to work for the music label Sony. One of the two songs called “Slapen Met Het Licht Aan” (translated: Sleeping With The Lights On), about human connections and what happens if we stop talking to each other, stood out for me. She told me they were planning a new profile campaign for Dutch singer-songwriter Nielson and were looking for partners to bring two music video projects to life. She had received my portfolio via one of her connections and was wondering if I would be interested in joining the music video pitch. For this particular music video project, I received an email from the content manager of Sony Music Entertainment in Amsterdam. The other two options are more creatively (or financially) fulfilling, and the music video for Nielson and Tabitha was one of those opportunities! A Sony music video opportunityįor most music video opportunities, you have to hunt down the music labels and let them know you want to join project pitches. I’m not a big fan of the first option because, in many cases, you’re just facilitating work the client doesn’t want to do or can’t do for the cheapest fee. The artist or the music label has no idea what the music video should be and leave it up to the music video director to develop an idea from scratch. They have a few rough ideas and are looking for someone to guide them through the fog of ideas. ![]() The artist or the music label knows precisely what they want and are looking for someone to bring their idea to life visually. In my experience, music video client briefs usually come in three different forms: ![]() The brief can include concepts, budgets, deadlines, special creative requests, or other productional guidelines. A client brief can best be described as a set of guidelines they want you, the filmmaker, to consider in deciding whether or not you want to pitch for the music video project. These project pitches usually start with a client brief ( an email or phone call) from the artist, manager, or music label. That’s because there are more suppliers than music video opportunities.Īrtists and record labels can choose who they want to work with and have the luxury of asking dozens of music video directors to pitch for their projects. How To Make A Music Video Step 1 - The music video client briefįirst, I must acknowledge that the competition in the music video genre is wild.
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